Digital Marketing & Website Development Resources

How to Build a Sales Machine with Meta Ads + Email + Landing Pages

Wed, 26 Mar 2025 14:21:51 GMT

Every business wants more leads, more conversions, and more sales — but most are missing the magic formula that ties it all together.

The truth is: Meta Ads , email automation , and high-converting landing pages are a triple threat when combined correctly.

At Hoorah Online , we’ve helped hundreds of Aussie businesses build this exact system — and the results speak for themselves. Let’s walk you through how to build a revenue engine that runs on autopilot.

�� Why These Three Elements Matter Together

You can run great ads. You can send emails. You can have a decent website. But unless they’re working together , you’re leaking potential leads and sales.

Here’s what happens when they’re combined:

• Meta Ads attract high-intent traffic

• Landing Pages convert that traffic into leads

• Email Automation nurtures and closes those leads over time

The result? A sales machine that works even while you sleep.

�� Step 1: Attract the Right Traffic with Meta Ads

Meta Ads (Facebook and Instagram) are still one of the most cost-effective ways to generate attention — if you know how to use them properly .

The key is targeting low-competition, high-intent audiences with:

• Compelling creative

• Sharp copy

• A clear call-to-action

Here’s what we do at Hoorah:

• Split test audiences (e.g. parents, tradies, pet lovers, etc.)

• Test creatives (video, UGC, carousel, etc.)

• Optimise for lead forms or landing page clicks

Want to see what that looks like? Explore our Meta Ads pricing and services

�� Step 2: Send Clicks to a High-Converting Landing Page

Here’s where many businesses go wrong: they send ad traffic to a homepage , not a focused landing page .

A great landing page should:

• Match the ad message (same headline vibe)

• Load fast (especially on mobile)

• Be distraction-free

• Have ONE clear action (form, booking, or download)

�� Need a hand? We build high-converting websites and landing pages designed to convert paid traffic.

Pro tip:

Pair your Meta Ads with a lead magnet (like a pricing guide, free checklist, or 15-min consultation) to increase opt-ins. This gets you emails for step 3.

�� Step 3: Automate Your Follow-Up with Email

Now that you’ve captured a lead, the job isn’t done — it’s just beginning.

Most people won’t convert right away. That’s where email automation comes in.

We recommend a simple 3-email flow :

1. Welcome email — Introduce your brand and confirm what they requested

2. Education email — Share a client story or result

3. Action email — Invite them to book a call or make a purchase

This keeps your business top-of-mind — and converts leads without constant follow-up .

�� Need help setting this up? Check out our email automation packages

�� What This Looks Like in Action (Real Example)

Here’s how this looks when it’s firing on all cylinders:

Client: A Melbourne-based fitness coach

Strategy:

• Ran Meta Ads offering a free 7-day meal plan

• Sent traffic to a lead-capture landing page

• Triggered a 3-part email series with client testimonials, pricing, and a call link

Result:

56 leads in 14 days

11 sales

$1,100 ad spend → $6,600 in revenue

This setup now runs monthly with zero hands-on effort .

�� The Tech Behind the Machine

We use tools like:

• Meta Ads Manager for campaign management

• Google Tag Manager + GA4 for tracking

• Klaviyo, Mailchimp, or ActiveCampaign for email automation

• Duda or WordPress for landing pages

The most important part? It’s all connected . Every click, lead, and conversion is tracked and optimised weekly.

�� Why This Strategy Works for Small Aussie Businesses

You don’t need a massive budget to make this work. In fact, the businesses that benefit most are:

• Local services (tradies, coaches, consultants)

• E-commerce stores with high-margin products

• Startups who need leads, not fluff

By building a lean funnel with:

✅ Meta Ads

✅ Conversion-optimised landing pages

✅ A simple follow-up automation

You’ll turn cold clicks into booked calls or buyers in days — not weeks.

�� Want It Done for You?

You could try and build this yourself…

Or, we can help you build a sales funnel that’s already proven to work.

At Hoorah Online , we:

• Build your Meta Ads from scratch

• Write and install your email automation

• Design and host your landing pages

• Track and optimise your funnel for real ROI

✅ Check out our Meta Ads + Email packages

�� Book a Free Discovery Call

�� Explore our web design services

What a 3-Email Automation Can Do for Your Sales Funnel (Without Lifting a Finger)

Wed, 26 Mar 2025 14:08:06 GMT

For most small businesses, leads slip through the cracks — not because you aren’t doing enough, but because there’s no follow-up . Sound familiar?

If you’re investing in traffic (Google Ads, Meta Ads, SEO, referrals) but not converting that interest into real sales, email automation could be the missing link.

At Hoorah Online , we’ve helped hundreds of Aussie businesses build simple, smart email flows that turn browsers into buyers — automatically.

Here’s how you can do the same with just three well-timed emails .

�� Why Email Automation Works (Even When You’re Sleeping)

Think of your email automation as your digital sales assistant — one that:

• Greets new leads instantly

• Builds trust while you’re busy

• Nudges people back to your website or calendar

• Works 24/7 without needing a coffee break

You don’t need to send 20 emails. For most businesses, three strategic emails will outperform a dozen generic ones.

If you’re not using automation yet, you’re likely leaving money on the table.

�� Want us to set it up for you? Check out our Email Automation pricing

�� The 3 Email Framework That Builds Your Funnel

Here’s how we structure high-performing automation for our clients at Hoorah:

1. Email #1 – The Instant Welcome

Goal: Build rapport and set expectations.

This email should be triggered immediately after someone:

• Downloads your price list

• Fills in a lead form

• Books a free call

It’s your opportunity to:

• Say thank you

• Reaffirm your value

• Set expectations for what’s next

Example subject lines:

• “Welcome to [Your Brand]! Here’s What to Expect”

• “You’re in! Let’s Get Started ��”

Tip: Link back to your Google Ads , Meta Ads , or Website Design service pages in this email to give them a helpful place to explore next.

2. Email #2 – Educate & Build Trust

Goal: Position your brand as the expert.

This is your time to show the reader:

• You understand their pain points

• You’ve helped people just like them

• You know exactly how to solve their problem

Use:

• Case studies

• Testimonials

• A short story about a client you helped

Example subject lines:

• “How we helped an Aussie tradie double their bookings in 30 days”

• “Struggling to convert leads? Here’s what we did”

�� This is a great place to link back to your web design services if you’re talking about conversion, or your Meta Ads if you’re sharing ad results.

3. Email #3 – The Clear Call-to-Action

Goal: Get them to take the next step.

By now, the reader knows:

• Who you are

• What you do

• Why they should care

Now you need to ask for the action . Whether that’s:

• Booking a call

• Replying to the email

• Purchasing a service

Example subject lines:

• “Let’s talk — book your free strategy call”

• “Ready to grow? Here’s your next step”

�� Link them directly to your discovery call booking page to remove friction.

�� What This Looks Like in Practice

Here’s a real-world example from one of our clients:

Problem:

A local Melbourne business was running Google Ads, generating traffic — but zero leads .

Solution:

We added:

• A lead magnet offer (price list download)

• A 3-email automation sequence using the above format

• A call booking CTA in email #3

Result:

In 30 days, they generated 21 qualified leads , of which 6 converted into paying customers — all on autopilot.

�� Email Automation + Ads = A Conversion Machine

Running ads without email automation is like running a shop where 90% of visitors walk out and you never say a word to them again.

When you pair email automation with:

• Google Ads campaigns

• Meta Ads retargeting

• A high-converting landing page or website

…you get a sales engine that runs with or without you.

⚙️ Don’t Want to Write or Build This Yourself?

That’s what we’re here for.

At Hoorah Online , we build high-converting 3-email automation flows that:

✅ Are customised to your brand

✅ Are optimised for conversion

✅ Integrate with your lead sources (Meta, Google, Website)

✅ Require zero ongoing effort from your end

We’ll even write the copy, design the flow, and install it in your email platform (like Klaviyo, ActiveCampaign, Mailchimp, or your CRM).

�� Ready to See What Email Can Do for You?

✅ Check out our Email Automation packages

�� Book a Discovery Call

�� Or explore our blog for more tips on scaling your business

• The Real ROI of Google Ads (And Why They Might Not Be Working for You)

• How to Build a Sales Machine with Meta Ads + Email + Landing Pages

The Real ROI of Google Ads (And Why They Might Not Be Working for You Yet)

Wed, 26 Mar 2025 14:01:02 GMT

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Why Most Small Business Websites Don’t Convert — And How to Fix It

Wed, 26 Mar 2025 13:51:28 GMT

A well-designed website is crucial for small businesses aiming to convert visitors into customers. However, many small business websites struggle with low conversion rates due to common pitfalls. This article explores these issues and offers actionable solutions to enhance your website’s performance.

1. Unclear Value Proposition

Problem: Visitors need to quickly understand what your business offers and why it’s beneficial. An ambiguous or generic value proposition can lead to confusion and increased bounce rates.

Solution: Clearly articulate your unique selling points on the homepage. Use concise headlines and subheadings to convey the benefits of your products or services. For example, instead of saying “We offer marketing solutions,” specify “Increase your sales by 30% with our targeted digital marketing strategies .”

2. Poor User Experience (UX)

Problem: A website that’s difficult to navigate or slow to load frustrates users, causing them to leave without taking action.

Solution: Ensure intuitive navigation by organizing content logically and providing clear menus. Optimize loading speeds by compressing images and leveraging browser caching. Regularly test your website’s performance and usability to identify and rectify issues promptly.

3. Lack of Mobile Optimization

Problem: With a significant portion of web traffic coming from mobile devices, a non-responsive website alienates a large segment of potential customers.

Solution: Adopt a responsive design that adjusts seamlessly to various screen sizes. Test your website on multiple devices to ensure functionality and aesthetic appeal across all platforms. Mobile optimization not only enhances user experience but also positively impacts search engine rankings.

4. Weak Calls-to-Action (CTAs)

Problem: Without compelling CTAs, visitors may not know the next steps to take, resulting in missed conversion opportunities.

Solution: Use action-oriented language that creates a sense of urgency or excitement. Place CTAs prominently on pages where users are likely to make decisions. For instance, a button stating “Get Your Free Consultation Today” is more effective than a passive “Learn More.”

5. Insufficient Social Proof

Problem: New visitors may hesitate to trust your business without evidence of satisfied customers or successful projects.

Solution: Incorporate testimonials, case studies, and client logos to build credibility. Highlight positive reviews and showcase any industry awards or recognitions. Authentic social proof can significantly influence purchasing decisions.

6. Ineffective SEO Strategies

Problem: Targeting overly competitive keywords can make it challenging for your website to rank well in search engine results, limiting organic traffic.

Solution: Focus on long-tail keywords with high intent but lower competition. For example, instead of aiming for “marketing services,” target “affordable digital marketing for small businesses in Melbourne.” This approach attracts more qualified leads ready to convert.

7. Absence of Analytics and Continuous Improvement

Problem: Without monitoring website performance, it’s difficult to identify areas needing enhancement.

Solution: Utilize tools like Google Analytics to track user behavior, conversion rates, and other key metrics. Regularly review this data to inform website updates and marketing strategies, ensuring your site evolves to meet user needs effectively.

Conclusion

Addressing these common issues can transform your small business website into a powerful conversion tool especially when you pair it with our Google Ads management for small business . By clearly communicating your value proposition, optimizing user experience across devices, implementing strong CTAs, showcasing social proof, employing effective SEO strategies, and committing to ongoing analysis and improvement, you can significantly enhance your website’s ability to convert visitors into loyal customers.

How To Do Search Engine Optimization (SEO)

Thu, 06 May 2021 12:21:57 GMT

Learn the basics of SEO

When you learn how to do search engine optimization , you will see a significant difference in how successful your website is. Knowing how to do search engine optimization is crucial because this is what will help bring customers onto your website and increase conversions. It can be overwhelming to learn how to do search engine optimization at first, but this is a crucial skill to know if you are going to be successful in your business ventures. This will give you all of the information that you need to learn how to do search engine optimization.

Search engines use algorithms to measure how relevant and high-quality content is to give them a ranking. This ranking affects where a website falls on the results page when users search for keywords. The idea is to get as high up on these rankings as you possibly can because people don’t like to search around all over the place for what they want. They will only typically at the first couple of results on the page, but they definitely won’t look much further than the first page of results. What makes quality content? For one thing, anything that they deem as “too spammy” will get penalized by search engines. What this refers to is content that crams in keywords in to try getting better search engine results. This only hurts you. Instead, focus on content that people actually want to read because this does matter. Update your website regularly, as this will positively affect how search engines view you. They want to offer users only the latest and most unique content.

Content is really just half of the equation. The rest of your website’s SEO comes from the layout and design of your website. Search engines crawl through websites to learn more about them, allowing them to offer the most relevant search results for their users. The page may look fine to you, but the page looks completely different for these so-called “crawlers”. Every link on your page needs to work properly, otherwise this can hurt your SEO.

You should first take a look at the technical construction of your site. The important content on the page needs to have HTML text format to create indexable content. Any picture should have alt text. You will want to supplement Java plug-ins and Flash for text on your page. Focus on the navigation on your website, using crawlable links. Lastly, add in transcripts for videos and audio content to help the search engines better recognize it. Using various tools, you are able to look at your website the same way search engines do to better design it.

These are all tips that will help you learn how to do search engine optimization. Updates to your design and content on a regular basis shows search engines that your website is relevant and active, meaning that your page will help its users. Your search engine ranking greatly impacts your business, so it is important to understand SEO so you can help your business succeed.

Types Of SEO Optimisation Services

Thu, 06 May 2021 12:13:39 GMT

Learn the types of SEO Optimization Services

SEO, or search engine optimisation, is crucial to making sure your site gets the traffic it needs from the people it’s marketing to. There are many different companies that offer SEO optimisation to help your site traffic grow. There are two different kinds of SEO Optimization: White hat and Black hat. Let’s take a look at these different SEO Optimisation services.

White Hat SEO

White Hat SEO is SEO that utilizes techniques and tried methods to help improve the SEO rankings of a website. These techniques are all approved by the guidelines of the search engine (most often Google Search). These are very wholesometypes of SEO Optimisation Services. There are many different techniques these Services Use:

High Quality Content: This is the focus a website will put on continuing to put out more content, but making sure that the content is relevant to the sight and high quality (instead of low quality buzzword content).

Link Acquisition Campaigns: These are campaigns that increase the links that link to your website from other places.

Website HTML Optimisation and Restructuring: Make sure that the code to your website is updated, organised in a way that is functional, and updating your sitemap (then telling Google about it).

Manual Research and Outreach: This is simply researching what is currently most effective, what your website needs to work on, and reaching out to connect you to other sites, pages, and searches.

Finally, the structure of White Hat SEO Optimization Services means your rankings will grow slowly, but steadily. This growth will last for an extended period of time.

Black Hat SEO

Black hat SEO Optimization Services are not as reputable as White Hat SEO services. Black hat services specifically search for weaknesses in search engine algorithms, and use these to quickly raise the rankings of a website. These techniques go against the guidelines of search engines. They are not wholesome in their techniques, which are:

Link Spam: This is a technique of getting many, many pages to link to your site, regardless of the sites quality or the links relatability to your site.

Keyword Stuffing: this is the practice of taking keywords that are currently popular on search engines and loading them into your website, whether they are relevant to your content or not.

Cloaking: This occurs when the content presented to the search engine is different from the actual content of the site. It brings false visits to the site that wouldn’t have occurred otherwise.

Hidden Text and Links: This is the practice of hiding links and text in the website so that they aren’t viewable, but will fool search engines into displaying you in their results.

Black Hat SEO Optimization Services help sites gain quick growth in their rankings, but it is unpredictable and short-lived.

When choosing your Search Engine Optimisation Service, long lasting growth in your rankings is the goal. Black hat services may give you quick results, but there are too many negative affects it can have on your domain long term. If you want to see a safe, steady rise, white hat seo services are the way to go.

The Key Benefits Of Seo

Thu, 06 May 2021 12:09:25 GMT

Why SEO is Important for your Business

The key benefits of seo are vast and the right time to take advantage of these benefits is now.

If you think seo is an unnecessary expense, check out 10 of the key benefits of seo listed below

1. SEO brings in results at little to no cost.

Unlike pay per click and other advertising services where you have to spend more, organic SEO is essentially free. You can achieve the key benefits of seo and get more traffic to your site by just spending your time and effort. And if you do need to pay for SEO costs it’s only minimal.

2. SEO is a solid way to increase traffic.

Thanks to analytics and traffic tools, you’ll have a clear way to understand what drives traffic and you can streamline your efforts to boost your business.

3. It promotes your brand’s credibility.

Once you nail the top spot in Google, you are also securing your brand’s credibility as a reputable business. Web visitors will typically click on the first listing they found in Google. No matter how good your business seems to be, the further you are in the ranking the less likely you can attract potential customer’s attention.

4. Seo can open doors and take your business to the next level.

Good SEO provides a great avenue for you to build your online visibility and attract visitors that you can turn into leads, and this is one of the key benefits of seo every business should not miss.

5. It will help set you apart from the ever-growing crowd.

With thousands of websites sprouting every now and then, the battle to attract the audiences’ attention is pretty much tough. You need to have a good SEO to stand out from the crowd and boost your online visibility and ultimately, to drive sales.

6. Securing the top spot is your best edge against your competitors.

If you have a competitive product, securing the top spot in ranking is the best way for you to gain the upper hand in the competition.

7. The benefit of SEO is far-reaching and your competitors are doing it so there’s no reason you shouldn’t.

The key benefits of seo are no secret. It is an established and trusted marketing strategy used by all types of businesses. That said, your competitors may be edging you out using SEO tactic alone and if you don’t take advantage of these SEO benefits you’ll likely stay behind.

8. SEO can help you generate data to understand and connect with your audience.

By looking into SEO keyword data, you’ll be able to gather more data and relevant information that you can use to match your customer’s needs and also to spot gaps you can capitalize from to boost your business.

9. SEO gets the better ROI than other marketing campaigns.

For minimal cost, SEO can help you generate more return on investment compared to other marketing campaigns.

10. Compared to other regular advertisement strategies, the effects of SEO are permanent.

Once you get to the top ranking spot, as long as you maintain your effort that spot won’t be taken away from you easily. You’ll continue to enjoy the key benefits of seo and drive traffic permanently unlike paid campaigns where your privilege stops the moment you stop paying for the service.

Why Facebook Blocks Real Estate Ads

Thu, 06 May 2021 12:04:23 GMT

Why Facebook Blocks Real Estate Ads

For real estate agencies, Facebook is an excellent platform for disseminating and creating pages to promote their homes for sale or rent in a very effective way.

However, as a Facebook advertiser, you probably must have noticed the recent changes implemented by the social media giants which include blocking your ads which relate to real estate.

Today, advertising rules which apply to advertising in mainstream media such as TV commercials, banners, signs, and also internet are invading social media platforms. As a result of this, it is necessary to take certain precautions to avoid Facebook blockages and apply the practices recommended by the platform.

To avoid the worst-case scenario where your account is blocked or your ad taken down, certain aspects must be taken into account to avoid these damaging situations.

How to avoid getting blocked on Facebook

1. Publish original content on Facebook

On the internet, and particularly on social networks, content is king; and for that reason, to avoid blockages on Facebook, it is very important to share information and original contents (images, videos, articles, links, infographics, etc)

The algorithms can detect the images, videos and texts that are plagiarized and the said contents can be blocked.

For example, images of locks downloaded through Google are very commonly used on Facebook. However, the audiovisual contents that are downloaded from the search engine to be used in Facebook posts, are identifiable by Google algorithms.

Any content that is in the "blacklist" of Google goes to the list of contents potentially considered as spam by Facebook, and with this comes the blocking of ads, profiles, and pages.

Usually, real estate agents often extract images and videos from houses for sale on the company's own website; However, although that does not represent a potential danger of blocking, if the real estate website has any sanction by Google, it can be transferred to Facebook publications.

On the other hand, real estate companies can also try to be original by combining contents from different sources, just as real estate agents do in their profiles. However, there may be a potential problem, especially if, as mentioned earlier said, contents have been previously reported.

It must also be borne in mind that within Facebook, there is the possibility of reporting content, and when content reported directly on the platform is shared, the blockage will not wait, it comes quickly.

2. The time between publications

Persistently publishing the same ad content in the Facebook pages, groups or profiles is considered as spamming, especially if this shared content is connected to the same link.

The Facebook algorithm is designed to detect the same shared link which for example can be a home for sale, and automatically blocks the linked account or the reference page of said content (the place where it was originally published).

A solution for real estate companies that wish to publish the same content on Facebook through different pages, groups or profiles is to do so, leaving a space of 15 minutes between each publication.

It is not a recommended practice to publish indiscriminately the same content on Facebook. However, if the real estate agent wishes to do so, for different reasons, it is advisable to use the time-space method.

3. Know what's changed with Facebook's terms and conditions

It is necessary to read the terms and conditions established by Facebook, even if they are the most basic. Of course, there's no need to memorize all the guidelines, terms and conditions on Facebook. However, it is important to know the basic elements of these policies which were introduced in the platform to avoid your real estate ads getting blocked.

For example, Facebook Ads which target or exclude people, based on color, ethnicity or race are automatically and instantly blocked by its Algorithm without warning. Unfortunately, there's almost nothing to do if your advertisements are systematically classified by Facebook as being included in the category if you are actually not being discriminatory.

4. You have to understand how Facebook works

For many real estate agents, reading all the rules and policies of Facebook can be very tedious; however, it is very important to do so to avoid ads, profile and page blockages.

Based on the fact that almost no Facebook user tends to read the policies of the platform, there are some points that are fundamental to understanding the Facebook system and avoiding blockages. For instance, you have to know the difference between a profile and a page on Facebook.

The name of the real estate company should not be used to create a personal profile which will be used to serve ads. This is because Facebook profiles are for people, not for companies. Profiles are for real people, and not for companies with commercial data; for the companies, the pages should be used for ads and not profiles. Therefore, real estate pages should be created from a real profile, and if not, then a merger must be requested to Facebook.

Faced with the misuse of profiles and pages, something very common to find on the platform, Facebook allows you to solve the problem by merging the profile created incorrectly with the linked page.

From the Facebook profile, you can create the number of pages that everyone needs or wants to use to publish, with different emails and different phone numbers; However, these pages are always linked to a profile with a real name, a single email and with a single telephone.

It seems obvious, and yet Facebook continues to block dozens of real estate ads and pages daily because they are linked to profiles that are considered false.

The solution to such circumstances as we mentioned above, is to ask Facebook to merge the wrongly configured profile with the correct page. If the platform does not allow such a merger, something also quite frequent, there is the possibility of changing the administrator for a real one (a person with an authentic profile).

5. A real estate company/agent should not spam

Certain behaviors on Facebook, besides being annoying for the rest of the users, compromise the security of the accounts. Many real estate agents, although not all, try to increase their number of engagement to enhance their pages and thus increase the conversion rate.

The above in theory makes sense, however, in practice can cause a blockage of the real estate agent or real estate company's ad and even the account. For instance, the blockage as a result of mass mailings of requests of friendship in Facebook arrives, by tendency, when the receiving users reject these requests.

Publishing in pages or profiles of third parties without their authorization can cause blockages, because if the recipients of spam report the Facebook account, Facebook can block it. Any administrator of a page on Facebook can block a user, and if the spammer behavior still persists, it is very likely that the administrator reports it.

While a real estate agent or a real estate company can send notifications to their followers through messenger, using such a system in an uncontrolled way can bring blockages due to the complaints of the recipients.

6. Handling negative comments

Real estate pages on Facebook are also exposed to negative reviews and comments. The concept is that any user can make an assessment of the company through the system of page ratings, and when they are negative, real estate usually reacts quite badly.

On Facebook, the commercial pages are very exposed and also some companies often play dirty against their competitors. Meanwhile, any real estate publication can be attacked by a troll, without necessarily being a commercial competitor. However, it is something quite simple to do, and in these circumstances, we must act quickly to avoid further damage.

Nobody likes a negative comment or a destructive criticism, and in the case of a company, it's a very delicate subject; because it does not matter if the reason for the negative comments or reactions is real or not, the point is that it was published and is available to other users.

In the case of people who respond with negative reactions to a publication, it is advisable to identify the account that is damaging the real estate company and block it, so that it cannot access the publications of the corporate page.

However, and although you can also report the account to Facebook if the comments go against Facebook's policy, the vast majority of these complaints are not taken into account by the platform; because thousands of complaints of that type are generated per day.

After the real estate eventually blocks the user who made the negative comment, you can try to use the options of reporting to Facebook or even take other types of measures; although if the company faces a professional troll, the subject ends up being much more complex to solve.

7. Do not over-publish

It is very important not to publish excessively to avoid blockages. Between 5 and 7 daily status publications is advisable. And, in addition to this, your publications should be made leaving a broad time frame between each one.

Recall that the pages of real estate agents and companies are linked to their profiles, and if their profiles are blocked, their corporate pages will also be affected.

The social media publications should be aimed to increase the conversion rate of the websites, but not to saturate the users of the platforms with excessive time to time publications. Many real estate companies confuse their Facebook pages with their blog or their real estate website.

It is common to find real estate companies' publications of properties for sale; including the sale price of the house, its surface, and with a gallery of images of the house. We also often find agents that publish 3 houses for sale with 10 minutes of difference on Facebook and then they go up to three days without publishing. In the end, they get to increase the engagement of their social profiles, and only manage to decrease the conversion rate of their websites.

It is necessary to reduce the balance between publications on Facebook, planning a publication calendar, and taking great care in the type of information that is shared in these publications, to avoid reducing the conversion rate of the real estate website or getting the big axe on Facebook.

On the other hand, a real estate company does not need to publish each and every one of its houses for sale or rent on Facebook; For that, it has its website. Saturating the feeds with constant publications only promotes a possible blocking of the ad publications, account or the page.

8. Shortened links in publications

Using URL shorteners to link with the real estate website or the real estate blog is an excellent strategy to avoid Facebook blocks. By using shortened links to link external content to Facebook, you can avoid blockages brought about as a result of spam – whether intentional or accidental. Even the same destination of the link can be used by several shortened links.

In the case of creating image galleries of, for example, a house for sale published on the real estate website, it must be borne in mind that these photographs will be linked to the domain of the company (because they are hosted on the servers of the real estate company and will have a specific URL associated with the site's domain). This, for freelance real estate companies, can be a good advertising resource.

9. Use the self-certify button

Recently, Facebook introduced a feature which requires every credit, employment, and housing advertisers to self-certify that advertisements on the platform are in compliance with its anti-discrimination laws.

The self-certification button isn't a novel feature. Before now, the feature often came up in the pop-up box during ad creation. It pops up whenever you use the Boost button on your Facebook page. And now, if your ad was housing-related, then the feature would come up so you can verify.

However, Facebook is encouraging advertisers that they use their Ad Manager or Business Manager interfaces. Therefore, when your ad gets blocked, you would need to certify each publication directly on Facebook tools before going live.